A floating “Bud Light Hotel” in the Hudson River has emerged as one of the flashiest advertising and lodging plans for Super Bowl XLVIII, according to USA TODAY.
The newspaper reported this week that Anheuser-Busch InBev and Norwegian Cruise Line are teaming to turn the travel company's newest ship into a 4,000-passenger lodging and entertainment space for the Feb. 2 game at MetLife Stadium. That means covering thousands of pillows, toiletries and other items on the ship with the Bud Light brand for thousands to see leading up to the game, the paper said in a Nov. 5 report.
The 146,600-ton Norwegian Getaway ship is will be docked in New York alongside the Intrepid Sea, Air & Space Museum, with lodging available Thursday before the game through Monday morning, the report said. The ship is currently under construction in Germany.
Anheuser-Busch has taken over a hotel in the Super Bowl host city since 2010, but this year, the company "decided to go bigger than we've gone before," Rob McCarthy, vice president of Bud Light, told the paper.