Today at Saint Mary's Hospital in the Westminster district of London, Catherine, Duchess of Cambridge (the royal wife formerly known as Kate Middleton) , gave birth to her first child.
The baby, the first child of Duchess Catherine and Prince William, Duke of Cambridge, is a healthy boy who weighed in at 8 pounds, 6 ounces, according to Kensington Palace officials.
Kensington palace also reports that Duchess Catherine will remain in the hospital with her newborn boy overnight.
The child's name is George Alexander Louis, Kensington Palace has told the BBC.
The little one is the first child of Catherine and Prince William - and that's a big deal. He immediately becomes third in the line to throne of the British Monarchy, following his grandfather and father.
He also, in fact, already has a royal title. He will formally be referred to as His Royal Highness Prince George of Cambridge.
Of course others will know him by his unofficial title: The most sought-after photograph in the world.
Since the first of July, photographers have been gathering and camping outside the hospital, ready for the newborn's introduction to the world. Ready, in fact, to get any picture of any royal doing anything.
And for good reason. Babies are now big business.
Having the first photos of such a, well, "pre-famous" baby can bring web traffic in the millions, baby photos are high-value market. Kim Kardashian was reportedly offered $3 million for the first photos of her and Kanye West's recently-born daughter, North West.
Beyonce's daughter with Jay-Z, Blue Ivy Carter, allegedly sparked offers of as much as $14 million for first shots — they posted photos to their blog instead, free to the world. That stood in stark contrast to reports that Brad Pitt and Angelina Jolie accepted the same sum from People Magazine, $14 million, for the first published photo of their twins, Knox and Vivienne.
This story was updated on July 24, 2013 to add the child's name and formal title, in paragraphs four and six, respectively.
Digital content editor Joe Ross is @joeross on Twitter.