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Choose N.J. talks up state's advantages at Canadian event

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Lt. Gov. Kim Guadagno and officials from Choose New Jersey are hoping a two-day trip to Montreal translates into improved business relations with the city and Canada.

Guadagno and Choose New Jersey — the state's nonprofit business recruitment arm — spent two days in the North this week partly to drum up tourism, but also to promote the state as a prime location for business seeking a foothold in the United States, and to launch a new foreign direct investment program.

"We went to Montreal to underscore why New Jersey is a highly attractive location for business," Guadagno said in prepared remarks. "New Jersey is within a day's drive of 130 million consumers, a $3 trillion disposable income market and thousands of businesses."

The New Jersey delegation met with more than a dozen industry leaders, many in information technology and aerospace and logistics/distribution, in the hopes of bringing as many as 370 new jobs and more than $30 million in capital investment to the state, according to a press release. The delegation also hosted a roundtable discussion with location advisers to provide an overview of the state's business climate.

"We want to make sure as a state that we get out there and let the world know New Jersey is open for business," said Melissa Hensley, chief marketing officer for Choose New Jersey. "From that perspective, it was very successful."

They also met with was Research on Investment to discuss New Jersey's foreign direct investment priorities, and generated leads from targeted companies in North America, Europe and Asia.

"We realize how important it is to have a strategic partnership like this in place to help identify prospective investors and share what we can offer to companies around the world," said Tracye McDaniel, president and CEO of Choose New Jersey, in a press release.

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