Trade Show 101... The Why & How of Trade Show Marketing
Wednesday, Apr. 10, 2013
9:00 AM - 11:00 AM
The NJMEP Inc. 520 Speedwell Avenue Suite 116 Morris Plains, NJ 07950-2132 Directions
Tradeshows are one of the most cost effective means of making a sale. Companies may “shop” on the internet however when it comes to significant purchases they still like to kick the tires and meet who they are about to do business with. Exhibiting can be challenging and costly if you don’t have a plan and know the show rules.
Tradeshow 101 will simplify the challenges and explain how to contain costs. Topics covered include:
Why tradeshows are an important part of the marketing mix
How to select the right tradeshow
Identifying your objectives and creating a plan to meet them
Determining the space and exhibit needed to meet you objections
The Exhibitor Kit
Activities beyond the show floor
Building a budget to meet your objectives
Measuring your success – short and long term
The NJMEP Inc.
This event is free to attend.
Event Website: http://www.njmep.org/ Online Registration Available: Yes
Kathleen Baldwin email@example.com Phone: (973) 998-9801