By Jared Kaltwasser
February 17, 2012 04:43 PM
Back before the big-buttoned Jitterbug became a hit, Serge Loncar had his own idea to make a senior-centric cell phone.
He’d worked in product development at Johnson & Johnson before leaving to work for tech startups, including a firm that made a disposable hearing aid.
“I had worked for this aging population for three-and-a-half years,” he said. “What was missing, in my mind, was a mobile phone designed for seniors.”
Potential investors, however, weren’t so enthused. After a year of failing to raise the capital needed to make the expensive product, Loncar realized, “I had to do something I could afford to do on my own,” he said. “That’s why I went to SMS — text messaging — because it was the simplest technology out there.”
By Jared Kaltwasser
February 7, 2012 01:53 PM
Morris Township-based Honeywell International Inc. said Tuesday it's prepared to withstand any cuts to the nation's defense budget, though the defense contractor said it does not expect growth in its defense and aerospace business until at least next year.