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THE DAILY

Wednesday, July 28, 2010 01:12 PM
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New Jersey Devils owner Jeff Vanderbeek came away with ideas for the team’s website, as well as some potential new ticket buyers, after holding the first of several meetings with the team’s fans Tuesday night.

The event, at McLoone’s Pier House, in Long Branch, was the first of several the team has billed as its “Jersey Tour.” It drew 150 invited attendees from Monmouth and Ocean counties, said Robert Sommer, spokesman for Devils Arena Entertainment, a team subsidiary that operates the Prudential Center, in Newark.

The team is having a successful off-season so far, with ticket sales running 4 to 5 percent ahead of where they were a year earlier, Sommer said.

 

vanderbeek-devils
Devils owner Jeff Vanderbeek, left, speaks with a fan at Tuesday night’s event in Long Branch. It was the first stop on a tour designed to drum up interest in the Newark-based hockey team. (Courtesy New Jersey Devils)
Vanderbeek is holding the tour to express the Devils’ pride in being “Jersey’s team,” meet with fans, win new ones, and sell tickets to new and existing supporters, Sommer said. He added that the Long Branch event went “spectacularly well,” with the space filled with Devils enthusiasts.

The next invitation-only event will be for Hudson County fans in Hoboken on Aug. 5, with later events planned for Bergen and Morris counties.

“We’re going to be implementing some of the ideas the fans gave us as well,” Sommer said, noting that Vanderbeek was impressed with a proposal to include more players’ biographies on the team website.

One major factor that could impact ticket sales could be resolved in the next several days, as the National Hockey League and the players’ union work to find an arbitrator to rule whether the team’s contract with star forward Ilya Kovalchuk follows league rules.

E-mail Andrew Kitchenman at akitchenman@njbiz.com

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