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Lawmakers propose made-in-NJ label

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Following in the footsteps of Jersey Fresh, lawmakers introduced a proposed “NJ-Made” or “New Jersey Made” logo which in-state manufacturers could use to promote their products.

Under Assembly Bill 3692, the New Jersey Department of State would be required to put together guidelines for the logo, including eligibility for manufacturers, producers and other such businesses.

The Assembly Commerce and Economic Development Committee approved the measure in an 11-0 vote at its Monday meeting.

“A state brand showcases the variety of goods and products made right here in New Jersey,” A3692 sponsor Assemblyman Eric Houghtaling, D-11th District, said in a statement. “We can celebrate and raise awareness of New Jersey’s manufacturing sector by promoting state production to anywhere the product is sold in the world.”

The state Department of Agriculture runs two similar programs, Jersey Fresh and Jersey Seafood, meant to promote the state’s agriculture and seafood products, respectively. The agriculture department is hashing out the details of a “Jersey Vines” program to produce New Jersey wine products.

According to the New Jersey Manufacturing Extension Program, A3692 includes an amendment requiring the organization have input on the logo.

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Daniel J. Munoz

Daniel J. Munoz

Daniel Munoz covers politics and state government for NJBIZ. You can contact him at dmunoz@njbiz.com.

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