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Hard Rock AC to launch Sportsbook in 2019 with GiG

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The Hard Rock Hotel & Casino Atlantic City.
The Hard Rock Hotel & Casino Atlantic City. - ()

Gaming Innovation Group Inc. has been selected as the provider for Hard Rock Hotel & Casino Atlantic City’s omnichannel Sportsbook, with an anticipated launch set for the first quarter of 2019.

GiG said Thursday it signed a contract with Hard Rock International, following a Letter of Intent signed on Oct. 12, for services including GiG Sports Connect, GiG Trader and GiG Goal. In addition to desktop and mobile online capabilities, the agreement also includes over the counter wagering and self-service betting terminals in Atlantic City.

The new agreement continues a relationship between GiG and Hard Rock: The iGaming technology company also provides Hard Rock its GiG Magic website service, which it said supported the casino’s recent launch in the Garden State this past July. GiG said the agreement could lead to expansion in other states, as well.

“The forthcoming launch of the Hard Rock Sportsbook in New Jersey will mark another step towards becoming a significant player in the national and international Sports Betting and Online Gaming industry,” Kresimir Spajic, senior vice president, online gaming at Hard Rock International, said in a release. “In the past few months GiG has proven to be an innovative, capable, flexible and trustworthy partner ... We are positive that the extension of our partnership with GiG together with ‘skin’ partnerships with leading international operators will enable Hard Rock Hotel & Casino Atlantic City to reach its ultimate goal of becoming New Jersey’s Sports Betting and Online Gaming market leader.”

GiG’s recently launched sports betting platform was developed over almost two years. According to company CEO Robin Reed, the agreement marks its first foray into the U.S. sports betting market.

GiG has offices in Malta, Spain, Denmark, Norway and Gibraltar.

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Jessica Perry

Jessica Perry


Jessica is the Web Editor for NJBIZ. You can reach her at jperry@njbiz.com.

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