After two years in restaurants, Impossible Foods’ flagship product the Impossible Burger will hit stores next year, the company announced.
An exact release date has not been announced.
According to a statement by Impossible Foods’ CEO and Founder Dr. Patrick Brown, the retail launch is in response to overwhelming demand.
“By far the No. 1 message from fans on social media is, ‘When will I be able to buy and cook the Impossible Burger at home?’” he said in a statement. “We can’t wait until home chefs experience the magic and delight of the first plant-based meat that actually cooks and tastes like meat from animals —without any compromise.”
The Impossible Burger was birthed out of the Rutgers Food Innovation Center in Bridgeton. It made its restaurant debut in July 2016 at Momofuku Nishi in New York, and today is in about 5,000 restaurants nationwide. A year ago, it was in only 50.
Since graduating from the Rutgers Food Innovation Center, the Impossible Burger has been produced in Redwood City, Calif.