FanDuel announced its deal with the Devils on Monday in a joint release with the NHL also revealing the company as the exclusive official daily fantasy partner, and an official betting partner, with the League.
The Devils deal provides FanDuel in-ice logo exposure—a new advertising position offered by the NHL this year—during regular-season home games at the Prudential Center in Newark. In addition to branding and messaging, the company says it plans to highlight its “Live In-Play” betting options via its FanDuel Sportsbook app at what it described as, “the No. 8 Most Played Arena in the World via integrated social, digital and in-gram activation platforms.”
“The FanDuel Sportsbook user is an educated consumer interested in engaging with multiple sports teams and events in dynamic and interactive ways,” Adam Davis, Harris Blitzer Sports & Entertainment chief revenue officer, said in a prepared statement. “Their emphasis on creating innovative platforms and promotions to connect with and galvanize their consumers parallels the fan first mentality at the New Jersey Devils.”
The NHL deal allows FanDuel to offer its daily fantasy users access to exclusive NHL content and prizes. The company says it also plans to use the relationship to appeal to sports betting customers, where the practice is legal.
FanDuel is based in New York with offices in California, New Jersey, Florida, Oregon and Scotland.
The New Jersey Devils organization is a property of Camden-based Harris Blitzer Sports & Entertainment.