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Jets, MGM Resorts unveil sports-betting partnership

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The New York Jets and MGM Resorts International have entered a partnership.
The New York Jets and MGM Resorts International have entered a partnership. - ()

The New York Jets inked a sports-betting partnership with MGM Resorts International, the gambling and hotel giant which owns the Borgata Hotel Casino & Spa in Atlantic City.

Under the agreement, announced Wednesday, Jets fans will have access to the mobile sports-betting game “I Called It presented by Play MGM.”

The mobile app will include pre-play options, upgraded play-in features, expanded prizing and deeper leaderboards featuring Jets fans, MGM said.

For New Jersey, mobile and online sports betting have proven to be profitable. Of the $184 million patrons bet in September, $105 million of those wagers were placed via mobile phone or online, according to the Division of Gaming Enforcement.  

Under the agreement, MGM will provide hospitality accommodations to Jets season-ticket holders and rewards members, including luxury rooms at many of its properties nationwide.

"We are proud to partner with an iconic brand like MGM Resorts and its renowned properties to bring a world-class gaming and entertainment experience to our fans," Jets President Neil Glat said in a statement. "This unique partnership also enables us to further engage our fans in the mobile and digital world."

The Jets in turn will provide marketing to MGM Resorts through stadium signage, social and digital sponsors and advertising in Jets TV shows and game day radio broadcasts.

The MGM-Jets partnership is one of the largest gaming agreements to date with the National Football League, MGM said.

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Daniel J. Munoz

Daniel J. Munoz

Daniel Munoz covers politics and state government for NJBIZ. You can contact him at dmunoz@njbiz.com.

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