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Ferrero expansion makes way for 100 new jobs, millions more Kinder Joy eggs

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Chocolate-novelty Kinder Joy hit the U.S. market in November of last year and has since surpassed parent-company Ferrero USA’s targets with more than 90 million eggs sold.

Due to the success, Ferrero’s packaging facility in Franklin Township in Somerset County will undergo a $9 million expansion.

A groundbreaking held Oct. 18 makes way for a 67,000-square-foot packaging and warehousing expansion, and 100 new jobs.

“Our growth has been more dramatic than expected, so it’s putting a lot of pressure on this facility in terms of running out of space,” said Paul Chibe, president and CEO of Parsippany-based Ferrero USA. “We had to move quickly because we need room, even just to move product around inside the building had become more difficult. It became a practical issue. We needed the space to run the operation.”

The expansion marks another in a series of investments in New Jersey from Ferrero over the last few years.

From 2016 to 2017, the company invested $12 million to expand the Franklin Township facility to ensure the successful launch of Kinder Joy. The resulting success warranted the additional $9 million in investments, excluding the most recent expansion, made this year.

Phillip Kramer, Mayor of Franklin Township, touted the local permitting process for acting expeditiously when Ferrero indicated an interest in expansion.

“We’re not just happy because we’re keeping the business here and the additional taxes it’s going to create, but the fact that our permitting process really stepped up to this. Without that, this company would have moved to Canada,” he said. “Two years ago, we wouldn’t have been able to do this. Now the mindset isn’t ‘I don’t think we can do this.’ It’s ‘this is a challenge, how do we get it done?’”

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Gabrielle Saulsbery

Gabrielle Saulsbery

Albany, N.Y. native Gabrielle Saulsbery is a staff writer for NJBIZ and the newest thing in New Jersey. You can contact her at gsaulsbery@njbiz.com.

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