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DSW moving into Parsippany's Waterview Marketplace

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Discount shoe retailer DSW has signed a lease at Parsippany’s Waterview Marketplace and is slated to open in early 2019.

DSW will occupy 19,292 square feet next to cosmetics retailer Ulta Beauty. The 150,150-square-foot shopping center will be anchored by Whole Foods, and will also house discount furnishings shop Homesense and stationary purveyor The Paper Store, among others.

“DSW is the fourth major retailer to sign a lease at Waterview Marketplace in the past two months,” said Richard Birdoff, president and principal of developer RD Management in a statement. “Alongside our partners at JMF Properties and Ripco Real Estate, we are forging full steam ahead towards the completion of this vibrant retail destination which will soon offer Parsippany the best in grocery, fast-casual dining, beauty, fitness, footwear and more.”

This will be the Columbus, Ohio-based retailer’s 21st New Jersey store. The closest location to Parsippany is at the Livingston Shopping Center in Livingston.

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Gabrielle Saulsbery

Gabrielle Saulsbery

Albany, N.Y. native Gabrielle Saulsbery is a staff writer for NJBIZ and the newest thing in New Jersey. You can contact her at gsaulsbery@njbiz.com.

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