The company will use the financing to support its Pulse product, a relationship marketing application.
According to Edison Partners, Sigstr has almost tripled both its revenue growth and customer base in the past year with expectations to achieve another 150 percent growth by January. Sigstr currently work directly with 400 B2B companies.
“We believe account-based marketing is the way B2B marketers will drive revenue, now and into the future,” Edison Partners General Partner Ryan Ziegler said in a release. “Sigstr uniquely brings relationship intelligence to [account-based marketing] initiatives using the email channel, turning it into a revenue driver within the enterprise.”
An integration of Pulse with marketing platforms such as Salesforce and Merketo is expected soon.
The investment in Indianapolis-based Sigstr marks Edison Partners’ fourth such announcement of funding for Midwest-based companies in as many months.