Franchisees in Piscataway have inked a five-unit franchise deal to bring California fast-casual restaurant concept Curry Up Now to Central and North Jersey.
These five locations will be the first Curry Up Now restaurants in the Northeast region. QSR magazine, a trade publication specializing in quick-service restaurants, ranked the chain as the largest and fastest growing Indian fast-casual concept in the country.
Franchisees Pritesh Benjamin and Tejavsi Patel plan to open their first Curry Up Now here within six months. Though they haven't yet decided where they plan to open, they say they’re eyeing Jersey City and Hoboken, among other cities.
Curry Up Now takes traditional Indian bites and revamps them its own way, offering items like the tikka masala burrito, deconstructed samosa, Sexy Fries and Naughty Naan.
“The creativity and unique essence of the brand is what impressed me the most when I first discovered Curry Up Now. They not only pay attention to the taste of the food but also how it is presented, and that is something that isn’t available on the East Coast yet,” said Benjamin. “I am thrilled to start this venture with Curry Up Now and am proud to be bringing the brand’s creativity, passion and food to future fans across New Jersey.”
CEO Akash Kapoor and wife Rana opened Curry Up Now in 2009. The brand has over 50 franchised and corporate stores in development, in addition to multiple market deals in the works in 13 other states.