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Horizon becomes official health insurer of Rutgers Athletics

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Horizon Blue Cross Blue Shield of New Jersey is now the official health insurance partner of Rutgers Athletics, according to the terms of a new deal.

Under the agreement, Horizon will co-brand its messages at games on Rutgers University’s New Brunswick, Newark and Camden campuses.

“This partnership brings New Jersey’s largest insurer and New Jersey’s largest university together in a new way to support the state’s top college athletes and help Rutgers students, alumni and fans lead healthier and more active lives,” said Kevin Conlin, chairman, CEO and president of Horizon BCBSNJ, in a prepared statement.

Horizon will offer game-day wellness activities at the new Horizon BCBSNJ Fan Corner, including light health screenings and health education, and meet-and-greets with Rutgers football alumni, according to the announcement.

BCBSNJ’s “Horizon Healthy Huddle” will offer healthier options at two of its concession stands at the HighPoint Solutions Stadium football games, in addition to another concession stand at the Rutgers Athletic Center during basketball games and other sports matches.

Horizon and Rutgers Athletics student athletes will visit schools and nonprofits across the state to promote healthy living.

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Daniel J. Munoz

Daniel J. Munoz

Daniel Munoz covers politics and state government for NJBIZ. You can contact him at dmunoz@njbiz.com.

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