After nearly 130 years serving customers in New Jersey, Roselle Savings Bank has changed its name.
Signage and an updated logo for the new Roselle Bank will be displayed at all branch locations.
The name change seeks to match more accurately the bank’s services, which go beyond those of a savings bank. The larger rebranding initiative will include debuting new products for both business and consumer customers.
“The expanded line of enhanced services was designed to allow our clients the opportunity to customize their banking relationship with Roselle to fit their needs,” President and CEO Detleft Felschow said in a release.
The bank also plans to renovate its headquarters and build a new operations center and main office branch, all in Roselle, to be completed by the first quarter of 2019.
Roselle Bank serves customers in Union, Hunterdon, Somerset, Essex, Middlesex, Morris and Warren counties with branches in Roselle, Bernardsville, High Bridge and Cranford.