The companies launched the DraftKings Sportsbook, a website and mobile app that allows fans to place multiple sports wagers and live in-game bets for local, U.S. and international sporting events.
“The sky’s the limit,” said DraftKings co-founder Matt Kalish
As part of an agreement with the state Division of Gaming Enforcement, which regulates sports betting in New Jersey, DraftKings rolled out a soft launch for the app, according to Kalish.
Over the course of a week, the control group grew from a few dozen patrons, to several hundreds and then thousands of patrons.
“So now everybody’s satisfied that the product is ready to take on a statewide basis,” Kalish said. “I thought that was a great testament to the process.”
The DraftKings app uses geotechnology to make sure the wagerer is physically in New Jersey when placing their bets and at least 21 years old.
“We have put immense thought and significant resources behind the development of DraftKings Sportsbook and I’m confident that sports fans in New Jersey will enjoy using it to make the experience of watching the games even more interesting and thrilling,” said DraftKings CEO and co-founder Jason Robins, who called Monday a “new chapter.”
The move comes just weeks before the start of the NFL’s regular season, and Kalish said he’s excited about what the revenue numbers will look like in the next few months.
The first two weeks of legalized sports betting in New Jersey in the second half of June generated over $16 million in wagers, $3.5 million in revenue and $294,000 in taxes, according to a July 12 report from the state DGE, which is slated to release its July revenue numbers Aug. 14.