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Florio partners with marijuana edibles company

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Former Gov. Jim Florio will help navigate Nuka’s planned expansion into New Jersey  through his law firm Florio Perrucci Steinhardt & Capelli LLC.
Former Gov. Jim Florio will help navigate Nuka’s planned expansion into New Jersey through his law firm Florio Perrucci Steinhardt & Capelli LLC. - ()

Former New Jersey Gov. Jim Florio will serve as an advisor for Nuka Enterprises, a Colorado-based cannabis edibles company.

Florio, through his law firm Florio Perrucci Steinhardt & Capelli LLC, will help navigate Nuka’s planned expansion into New Jersey, whose lawmakers said they are pushing for legalization of adult-use recreational marijuana by the end of the summer. The policy was a key campaign platform of Gov. Phil Murphy.

“The deal adds significant political and intellectual capital to Nuka's advisory board as the company brings its expertise, history of innovation, and market leadership to New Jersey,” said Nuka Enterprise CEO Peter Barsoom in a statement, adding New Jersey “has the potential to be totally transformative for cannabis.”

Nuka’s specialty product is the 1906 cannabis edible, which according to a statement issued Thursday offers “artisanal chocolate formulations include go for energy, high love for arousal, midnight for sleep, pause for relaxation and bliss for euphoria.”

“The people of New Jersey have recognized and acknowledged the importance of cannabis legalization as a medicinal, social justice and economic issue, and that the time for responsible change has come.”
– Former New Jersey Gov. Jim Florio

“As the state moves rapidly toward adult-use legalization and an expansion of medicinal programs, Florio and Nuka will bring their insights, experience and resources to New Jersey legislators, organizations and businesses to ensure responsible development and implementation of new policies,” Barsoom said.

For the short-term, marijuana has been effectively decriminalized after Attorney General Gurbir Grewal called for an adjournment until Sept. 4 on all low-level, municipal marijuana cases. A 20-member advisory board will help develop a statewide policy on how prosecutors should handle low-level marijuana offenses.

“The people of New Jersey have recognized and acknowledged the importance of cannabis legalization as a medicinal, social justice and economic issue, and that the time for responsible change has come,” Florio said in the Thursday statement.

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Daniel J. Munoz

Daniel J. Munoz


Daniel Munoz covers politics and state government for NJBIZ. You can contact him at dmunoz@njbiz.com.

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Richard Russo August 3, 2018 4:39 pm

The 'benefits' of legalization have been widely proclaimed and somewhat overstated. The costs of legalization have been generally ignored in the debate. The politicians are scrambling to legalize cannabis in order to tap into a new stream of tax revenues. The politicians hope that the new tax revenues will allow them to avoid dealing with the enormous problems of public sector and teacher retirement and health care costs; dealing with these problems would jeopardize their reelection prospects. The costs will include the expansion of drug gang activities (selling their drugs at prices below those of legal products, but without the current level of legal oversight), increases in vehicular accidents, and the faster expansion of drug use among young and racial minority populations. The legalization story sounds almost too good to be true....

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