Campbell Soup Co. has tapped Diego Palmieri, a longtime exec at household cleaning supplies company SC Johnson, as vice president and chief marketing officer of U.S. Meals & Beverages, effective July 18.
Palmieri will be responsible for all aspects of marketing and consumer connection domestically across the division’s portfolio of brands, which includes Campbell’s, Chunky, V8 and Prego. He will report directly to Meals & Beverages President Roberto Leopardi.
“Diego has spent his career marketing and selling consumer products in the United States and abroad,” Leopardi said in a statement. “He is an accomplished marketer and experienced business leader with a track record of growing businesses through a deep understanding of brand value and success in building e-commerce into the marketing and sales mix.”
Palmieri joins Campbell from two-decade tenure at SC Johnson. Most recently, he was general manager of the company’s operations in China, Hong Kong and Taiwan, where he built the company’s entire e-commerce capability. Previously, he managed the Glade Home Fragrance business for all international markets and led marketing for brands such as Off! Repellents and the Pledge Grab-It electrostatic duster line.
“This company is built upon iconic brands that are not just recognized on the store shelves, but are part of our daily lives and imagination,” Palmieri said of Campbell’s in a statement. “The opportunity to leverage new marketing strategies, including e-commerce, to ensure these brands continue to be part of our daily diet is incredibly exciting to me. I look forward to working with the Campbell team, agency partners and customers to continue to delight consumers, drive growth and generate value.”