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Princeton University selects Lyft as official ride-share partner

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Princeton University has selected Lyft as its official ride-share partner of Princeton athletics for the 2018-19 season.

In an agreement with Princeton’s media rights holder IMG College, the partnership aims to improve the fan experience by adding new designated drop-off and pick-up zones for fans and discount codes for new users.

The partnership is in effect for all Princeton football games at Princeton Stadium and basketball games at Jadwin Gymnasium.

In order to use Lyft, Princeton fans must download the Lyft app to their mobile device. For a limited time, new users will receive $5 off each of the first three rides when downloading the Lyft app using promo code "GOTIGERS18."

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David Hutter

David Hutter

David Hutter grew up in Darien, Conn., and covers higher education, transportation and manufacturing for NJBIZ. He can be reached at dhutter@njbiz.com.

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