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Toys ‘R’ Us to auction its IP

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Toys R Us is selling its intellectual property.

Court documents show that the toy company has requested a June 18 auction date for the sale, slated for 10 a.m.

Intellectual property up for sale includes the names Toys “R” Us, Babies “R” Us and Kids “R” Us, along with the Geoffrey giraffe mascot, company trademarks, service marks, domain names, customer databases and more.

The stalking horse deadline is 5 p.m. May 25; general bidding deadline is 5 p.m. June 15.

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Gabrielle Saulsbery

Gabrielle Saulsbery

Albany, N.Y. native Gabrielle Saulsbery is a staff writer for NJBIZ and the newest thing in New Jersey. You can contact her at gsaulsbery@njbiz.com.

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