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Subaru opens corporate HQ in Camden

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Grand opening of Subaru of America's corporate headquarters in Camden.
Grand opening of Subaru of America's corporate headquarters in Camden. - ()

The grand opening of Subaru of America’s $118 million corporate headquarters was held April 27 in Camden, with the company developing its new campus to bring together much of its local workforce.

Subaru first announced plans to move its HQ to Camden in 2014.

The 250,000-square-foot facility, located adjacent to Campbell Soup Co.’s world headquarters, is more than double the size of the automaker’s previous base in Cherry Hill and will bring more than 550 employees from four sites onto one campus.

“We are very happy to mark the conclusion of our fabulous new headquarters,” Subaru CEO and President Thomas Doll said. “Our move to Camden is the next chapter in the long-term future of Subaru in the Delaware Valley. We have called this place home for 50 years and we are thrilled that we will continue to be a part of the local community we have supported for so long.”

Subaru has had its corporate headquarters in New Jersey since 1969 and had been in its Cherry Hill location since 1986.

The Subaru campus is the first new corporate headquarters in Knights Crossing, a master plan urban town center being developed by Brandywine Realty Trust.

Upon completion, Knights Crossing will consist of 1.4 million-square-feet of office space and will be served by two sources of public transportation.

This project complements the more than $1.9 billion of private investment being made by several other corporations throughout the city, including Resintech Inc., Holtec International, EMR and Benjamin Foods.

Brandywine President and CEO Gerard Sweeney said the addition of Subaru to the city’s landscape signals Camden’s ongoing renaissance.

“Welcoming Subaru signifies a great victory for Camden,” Sweeney said, noting that Campbell Soup Co. CEO Denise Morrison initially approached him about the location. “Together with our partners at Campbell Soup Co. and the city of Camden, we created a master plan that reflects effective place-making and has captured the imagination of our partners at Subaru, solidifying their commitment to Camden and their employees’ productivity, health and comfort.”

Camden Mayor Francisco “Frank” Moran called the day “historical” and recognized the company’s commitment to the city’s residents.

“Looking at all the beautiful cars, I can imagine the seal of the city of Camden on a fleet of Subarus,” he quipped.

Subaru also announced it would be donating more than 50 cherry trees to the city to pay homage to Japanese culture, which recognizes cherry blossoms as representative of new beginnings.

“It’s amazing to witness Camden’s historic transformation and it’s an honor to be a part of it,” said U.S. Rep. Donald Norcross, D-1st District. “We’ve seen tremendous job growth in the city of Camden, along with major improvements in schools and public safety. We’re not declaring victory here just yet, but it’s encouraging to see new businesses, parks and schools opening every week.”

Subaru’s National Service Training Center will open in late summer and will house service training, along with a service engineering shop and other product engineering. 

Camden Mayor Francisco
Camden Mayor Francisco "Frank" Moran at the grand opening of Subaru of America's corporate headquarters in Camden. - (Photo / )
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Elana Knopp

Elana Knopp


Elana Knopp covers all things real estate for NJBIZ. You can contact her at eknopp@njbiz.com.

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Eric Von Zipper April 27, 2018 3:08 pm

Any predictions on when the 1st Subaru will be found in the parking lot up on 4 milk crates missing its tires?

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