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Campbell tops RepTrak100

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Campbell's Soup Co. headquarters.
Campbell's Soup Co. headquarters. - ()

For Campbell Soup Co., reputation is mmm mmm good.

The Camden-based company topped RepTrak100, a yearly list based on a study of corporate reputation in America by Reputation Institute, a reputation measurement and management services firm.

This ranking comes at a time when, according to the Reputation Institute, companies are struggling with an erosion of trust in corporations.

“Companies that are most trusted garner a stronger reputation,” said Stephen Hahn-Griffiths, chief reputation officer at Reputation Institute in a statement.

Campbell’s 2018 Corporate Responsibility Report calls the most important ingredient in their food “your trust,” citing its commitment to transparency and their What’s In My Food? ingredient portal. The portal breaks down the who-what-why of the ingredients they use in each product, including information on GMO and non-GMO ingredients.

Campbell’s CRR also includes a list of the company’s commitments in agriculture, packaging, responsible sourcing and more. They’ve partially or fully achieved several of their listed commitments, including one to reduce water use per pound of tomatoes by 20 percent and to source only certified sustainable palm oil.

In an emailed statement, Campbell’s Vice President of Corporate Responsibility and Chief Sustainability Officer Dave Stangis said: “Campbell is honored to be ranked #1 on the Reputation Institute’s list of America’s Most Reputable Companies. Reputation is more than an outcome, it’s how we compete in the 21st century marketplace. As a purpose-driven company, we’re focused on making real progress on our commitments to corporate responsibility, governance and transparency.”

Six other companies whose international or domestic headquarters are based in New Jersey also made the list, including Ridgefield Park-based Samsung (16), Morris Plains-based Honeywell (43), Cherry Hill-based Subura (45), Hoboken-based Newell Brands (46), Union-based Bed Bath & Beyond (52), and BMW Group (Woodcliff Lake).

The rankings are based on a survey of more than 52,000 individuals from January to February 2018, which quantified people’s emotional bonds with more than 880 companies, and how these connections drive consumer’s willingness to buy a company’s products, recommend them to others, invest or even work for the company.

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Gabrielle Saulsbery

Gabrielle Saulsbery

Albany, N.Y. native Gabrielle Saulsbery is a staff writer for NJBIZ and the newest thing in New Jersey. You can contact her at gsaulsbery@njbiz.com.

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