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Hooters quells heartache with free wings

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In 2017, 18,000 people took advantage of the Hooters offer.
In 2017, 18,000 people took advantage of the Hooters offer. - ()

Got a broken heart? Popular sports bar Hooters is looking to sooth your sadness with 10 free wings and the cathartic experience of shredding your former beloved’s photo.

Shredding isn’t the only option — you can virtually shred, burn, bury, or throw darts at your ex’s photo through Hooters’ ShredYourEx page online. At some locations, like one in Somerset, you can even shred a physical photo. 

“They’re giggling and laughing and having a good time,” said Alex Smith, manager of the Somerset location, about the broken hearts club coming through the doors. “Everyone’s just having an overall good time with it.”

Somerset is one of six Hooters locations statewide.

After shredding a photo and purchasing an order of 10 wings, customers are entitled to another 10 wings for free. The gratis grub, valued at $10.79, is available in 17 different sauces or dry rubs.

Last year, 18,000 people cashed in their heartbreak at locations across the country. Tally that up and Hooters gave away nearly $200,000 in free wings.

“Next time you come in,” Smith said, “bring a photo of your ex to shred! You’ll have a good time.”

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Gabrielle Saulsbery

Gabrielle Saulsbery

Albany, N.Y. native Gabrielle Saulsbery is a staff writer for NJBIZ and the newest thing in New Jersey. You can contact her at gsaulsbery@njbiz.com.

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