BrandShare hires executive vice president of sales and marketing.
Alan Verdun joins BrandShare® in the newly created role of executive vice president of sales and marketing.
Drawing on his 22-year tenure with News Corporation’s News America Marketing division, including service as Executive Vice President of Sales, Verdun is responsible for nurturing relationships with major consumer packaged goods and services brands while captaining the company’s sales and development teams. He will also play a major role in marshaling the company’s next chapter of growth while fostering deep connections with current and potential clients.
BrandShare is the first and largest e-commerce media and sampling network, built on partnerships with 760-plus e-commerce retailers. It enables brands to share samples, premium offers, digital content or invitations-to-try with consumers.