The new site will offer two tools. The first is My Care Activator, an exclusive digital health coaching tool developed by Johnson & Johnson behavioral scientists that aims to encourage better health outcomes by addressing specific needs and prioritize behaviors that can be changed to help patients build or strengthen skills, such as coping with symptoms, working with a care team, asking for support, getting appropriate exercise or better sleep.
The other, Advocacy Connector, identifies additional resources and support groups based on people’s location, cancer type and specific needs.
All-in-all, the service aims to provide tailored information for individual cancer patients that includes treatment decisions at diagnosis, during treatment, remission and the risk of recurrence. The site will focus on breast and lung cancer, myeloma, prostate cancer and non-Hodgkin lymphoma. It will also provide information on all types of malignant tumors.
Patients can also focus on specific areas such as medical insurance information, financial support, engage with a health care team and find local support groups ranging from clinical trial information to travel services.
“We understand that hearing the word ‘cancer’ is overwhelming, and the search that follows for relevant support can be daunting. This is what inspired Cancer.com,” said Tom Cavanaugh, president of Janssen Biotech, Oncology. “As part of our enduring commitment to the cancer community and to working toward victories over cancer, we are excited to debut Cancer.com to educate and empower patients and their caregivers.”