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Eastern Union Funding launches new affiliated buyer division driven by success of affiliated brokers

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Simcha Greenwald is spearheading Eastern Union Funding's new Affiliated Buyer Division.
Simcha Greenwald is spearheading Eastern Union Funding's new Affiliated Buyer Division. - ()

Building on the success of its Affiliate Broker Division, Eastern Union Funding, a Howell-based commercial real estate mortgage brokerage firm, announced it has launched a new initiative: the Affiliate Buyer Division.

The Affiliate Broker Division upon its inception two months ago has signed up more than 1,000 commercial sales brokers and 600 firms, Eastern said.

The new division, the Affiliated Buyer Division, will provide an array of listings to strengthen existing relationships with current clients and bring in new ones, Eastern said.

“Listings are public info - what a buyer does with them is proprietary,” said Ira Zlotowitz, president of Eastern. “The Affiliate Buyer Division will be prioritizing that information to open new opportunities for our clients by emailing them when a listing is posted by an Affiliate Brokers within vicinity of properties they own. The email will notify them of a new listing, the property type and who the sales broker is.”

With the new buyer service, any Eastern client will be able to log onto its app, fill in their buying criteria and receive a personalized daily email including all corresponding listings. Once the app is further developed, clients will be able to view listings within the app with the ability to swipe right or left to either receive more information or pass.

“With Simcha Greenwald spearheading the new division, the Affiliate Buyer Division has hit the ground running, and it doesn't seem like it will slow down anytime soon,” Zlotowitz said.

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Emily Bader

Emily Bader


Emily Bader is the Web Editor and Social Media Coordinator at NJBIZ. She is a Brielle, N.J. native and a Rutgers University alum. You can contact her at emilyb@njbiz.com.

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