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After bankruptcy, new management breathes life into Soupman

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Following the recent completion of bankruptcy filings and restructuring, The Original Soupman announced that it’s under new management.

The new Eatontown-based team includes President Joseph Hagan, Chief Operating Officer Bryan Guadagno and Chief Strategic Advisor Mitchell Cohen.

Hagan, who has been a consultant and investor with the company since 2008, founded startup consulting firm Herkimer Stone LLC in 2010, which has helped launch companies from early stages into publically-traded status. Guadagno has co-founded multiple companies and worked in finance since the start of his career, building financial and operating models for small- and large-sized businesses. Cohen’s career in business management and operations has helped grow companies such as SanDisk, 3Com and US Robotics.

“I am extremely delighted to join The Original Soupman Inc. on the advisory board as the company continues to grow to meet the unbelievable potential the company has,” said Cohen. “I am confident that with our experience and passion of the brand, we can meet our goals and serve the needs of everyone who loves our soup.”

The original brick-and-mortar Soupman opened its doors in Manhattan in 1984 and has since expanded to more quick service restaurants and to Tetra Paks on retail shelves across the country. The brand rose to stardom when the “soupman” exclaimed “No Soup For You!” on hit TV series Seinfeld. Today, in its newest NJ-based inception, the brand instead stands for “Soupman—Soup for All.”

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Gabrielle Saulsbery

Gabrielle Saulsbery

Albany, N.Y. native Gabrielle Saulsbery is a staff writer for NJBIZ and the newest thing in New Jersey. You can contact her at gsaulsbery@njbiz.com.

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