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Johnson & Johnson launches innovation contest for novel skincare products

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New Brunswick-based Johnson & Johnson.
New Brunswick-based Johnson & Johnson. - ()

New Brunswick-based Johnson & Johnson Innovation and Johnson & Johnson Consumer are collaborating on an idea incubation program that will pay $50,000 to advance prototype skincare products.

The new program is called the Digital Beauty QuickFire Challenge, and will encourage startup companies to compete in the creation novel and forward-thinking products for consumers that promote both skincare and beauty. The winner, or winners, of the contest will receive access to a network of experts, a residency for up to one year at an available Johnson & Johnson Innovation lab and admission to a Johnson & Johnson Consumer Experience Center. The winner will also be able to custom design and execute one free research initiative at the Experience Center.

According to an announcement by J&J, it is specifically seeking:

  • Insights-Generating Tools that empower consumers to make better informed skincare choices, such as at-home skin assessments, coaching engines and personalization tools to simplify product selection and build regimen.
  • Impact Tracking Devices and Adherence Solutions that help improve consumers’ skin health management by monitoring skin-impacting factors such as pollution, UV and skin biomarkers.
  • Digital Technologies or Devices that increase efficacy beyond traditional topical applications to progress skin health for consumers with hard to treat concerns such as acne, photoaging and eczema.

“To achieve this, we are seeking innovative devices and digital technology solutions to make the invisible visible and tackle the toughest skincare challenges,” said Naomi Furgiuele, vice president, Global Face and Sun research and development at Johnson & Johnson Consumer, in a written statement. “By creating powerful connected experiences with those outside of our company walls, we are able to build consumer preference, loyalty, and unique personalization.”

Information about entering the challenge and entry guidelines can be found here. The deadline to submit an application is Jan. 19, 2018. Winners will be selected and announced sometime in Spring.

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Vince Calio

Vince Calio


Vince Calio covers health care and manufacturing for NJBIZ. You can contact him at vcalio@njbiz.com.

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