The New Jersey Performing Arts Center has formed a partnership with Washington, D.C.-based real estate developer Madison Marquette to produce live performances, arts education and community engagement events at one of the state’s most well-known tourist destinations, the Asbury Park Boardwalk.
The new partnership will result in increased bookings at the 3,600-seat Convention Hall and the 1,600-seat Paramount Theater in Asbury Park. NJPAC will also serve as a consultant on increasing the operational capacities of both centers.
NJPAC President and CEO John Schreiber said the partnership would boost the number of nights that these venues will be active, while broadening the diversity of audiences. NJPAC will also present select entertainment events branded with Asbury Park in Newark.
“Making the arts an integral part of the cultural landscape and neighborhoods of Asbury Park is an opportunity we find irresistible,” Schreiber said in a written announcement. “Finding common ground among the city’s many populations through artistry, and providing captivating experiences for those audiences, is built into NJPAC’s DNA. Our vision with Madison Marquette is to make clear the diverse opportunities for entertainment 12 months a year.”
George Ladyman, Jr., Madison Marquette project director, said that the partnership came about as a result of a long-time friendship between himself and Schreiber.
“The launch of NJPAC’s bold new programming and branding aligns so well with our guests and community of music, and early-adopters,” Ladyman said in a press release. “Madison Marquette is thrilled that NJPAC will begin to bring its outstanding performance, arts education and multi-dimensional programming to the Paramount Theatre and Convention Hall. And we are honored to bring our Asbury Park Boardwalk programming into Newark at NJPAC.”