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Bayer appoints SVP, general manager

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Brenda L. Raphael has been named SVP, GM of Bayer's Therapeutic Business Unit for Consumer Health.
Brenda L. Raphael has been named SVP, GM of Bayer's Therapeutic Business Unit for Consumer Health. - ()

Whippany-based Bayer announced it has appointed Brenda L. Raphael as senior vice president and general manager of the Therapeutics Business Unit of Consumer Health Commercial Operations North America, effective Oct. 30.

"Brenda has more than 20 years of experience in leading successful billion-dollar, consumer-focused brands," said Natalie Bartner, president of North America Consumer Health, Consumer Health Division, Bayer. "Her strengths in understanding customers, marketing and innovation will lead the Therapeutics Business Unit to continue developing self-care solutions that help people live healthier lives."

Raphael joins Bayer from Pfizer Inc., where she was most recently the general manager for U.S. brands in pharma. She also held senior roles at the Coca-Cola Co. and Proctor & Gamble.

Raphael will report to Natalie Bartner and will be a member of the Consumer Health North America Leadership team. She will be based at the company’s Whippany office.

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Emily Bader

Emily Bader


Emily Bader is the Web Editor and Social Media Coordinator at NJBIZ. She is a Brielle, N.J. native and a Rutgers University alum. You can contact her at emilyb@njbiz.com.

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