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Hansel ‘n Griddle expands franchising program with northeast push

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Hansel ‘n Griddle, a fast-casual restaurant, announced it is planning to expand its franchising program to other areas of the northeast.

The restaurant currently has five locations throughout New Jersey, four of which are franchised and have opened in the past three years.

Hansel ‘n Griddle said its franchise program is specifically targeted toward university markets and downtown districts of major cities.

“We see an opportunity to fill a void in the fast-casual segment, which has plenty of burger joints, sub shops, Mexican restaurants and pizzerias. The Hansel ‘n Griddle concept defines its own category and offers an expansive, cooked-to-order menu with something for everyone,” Nick Komandis, owner of Hansel ‘n Griddle, said. “We’ve been blown away with the enthusiasm for our brand in New Jersey and are thrilled at the chance to open expansion through qualified partners in new markets.”

Hansel ‘n Griddle currently offers more than 70 fresh cooked-to-order breakfast, lunch and dinner options that are served as dine-in, take out or delivery. Patrons have the option to eat all-day breakfast, burgers, paninis, wraps, buffalo wings, salads and homemade soup, chili and more. The restaurants most popular item are its Crisps [Hansel’s take on a quesadilla] and smoothies.

"As time passes, we are continually adding and removing items from the menu. Unlike sub shops and burger joints, whose main menu items always have to be subs and burgers, Hansel ‘n Griddle changes its menu based on consumer demand and trends,” Komandis said. “This adaptability is very appealing to our customers and franchisees alike.”

Delivery makes up approximately 50 percent of its business, which is available all day at each location. 

The franchise fee for the restaurant is $35,000, with initial investments ranging from $228,500 to $488,500. To learn more, click here.  www.hanselngriddle.com/franchising 

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Emily Bader

Emily Bader

Emily Bader is the Web Editor and Social Media Coordinator at NJBIZ. She is a Brielle, N.J. native and a Rutgers University alum. You can contact her at emilyb@njbiz.com.

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