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Seton Hall Business School becomes affiliate of NJSBDC at Rutgers-Newark Allows for small business expansion in Essex County

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America’s SBDC New Jersey announced that it is partnering with the Stillman School of Business at Seton Hall University in South Orange to help push forward small business expansion in Essex County. 

The partnership allows Seton Hall University’s Business School to become an affiliate office for the Small Business Development Center, or SBDC, located at Rutgers Business School in Newark.

“This new partnership with Seton Hall University is a most welcome addition to our strong network of small business affiliates throughout the state,” Brenda Hopper, NJSBDC network CEO and state director, said. “It provides new and enhanced opportunities for NJSBDC service coverage on Seton Hall’s campus for entrepreneurs and small business owners through our full-time center, NJSBDC at Rutgers-Newark.”

“We’re excited to be an affiliate office for the NJSBDC program,” Joyce Strawser, dean of Seton Hall University’s Stillman School of Business, said. “We believe that there is much synergy in promoting entrepreneurship and small business ownership. Working with the SBDC program to support entrepreneurs and small business owners in our communities as well as serious-minded, entrepreneurial business students at Seton Hall will be a very productive endeavor.”

“Working with Business School Dean Joyce Strawser and a few administrators at Seton Hall to develop support for such a partnership has been a real pleasure. We look forward to working closely with the Business School in making this a strong and growing partnership,” Deborah Smarth, NJSBDC network chief operating officer and associate state director, said. “This formal affiliate partnership strengthens NJSBDC’s visibility, and allows us to leverage the resources of Seton Hall University to make available more technical assistance and training opportunities for small business owners on Seton Hall’s campus and in the surrounding communities of Essex County.”

Last year the SBDC provided 1,244 hours of no-cost, one-on-one counseling to its clients and 66 training programs. That helped provide $8.1 million in financing for small business owners throughout Essex County and also helped create and retain 690 jobs there.

“The addition of Seton Hall University as an affiliate, should certainly add to that total in the upcoming year,” Hopper said.

“We are already working on a full slate of training events and customized counseling on-site for the new affiliate,”  Tendai Ndoro, Ph.D. regional center director of NJSBDC at Rutgers-Newark, said.  “I look forward to building this new affiliate relationship with faculty and students at Seton Hall University and providing new opportunities for small business owners with access to SBDC services on campus.”

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Emily Bader

Emily Bader


Emily Bader is the Web Editor and Social Media Coordinator at NJBIZ. She is a Brielle, N.J. native and a Rutgers University alum. You can contact her at emilyb@njbiz.com.

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