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N.J. Devils to invest in women’s hockey franchise

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A N.J. Devils player.
A N.J. Devils player. - ()

The New Jersey Devils, through parent company Harris Blitzer Sports & Entertainment, announced Thursday it will become the first National Hockey League franchise to partner with a National Women’s Hockey League team.

The Devils investment includes supporting the growth of the NWHL, and increasing the development and visibility of girls’ and womens’ hockey in New Jersey and throughout the metropolitan area. In addition, the Devils and the Prudential Center will share resources to enhance the Metropolitan Riveters operations, including marketing, sales, events, game presentations and facilities.

As part of the alliance, the Devils and Riveters will have a NWHL-NHL doubleheader on Oct. 28 at the Prudential Center. This is the Riveters season opener game against the Boston Pride at 1:30 p.m., while the Devils will host the Arizona Coyotes at 7:00 p.m.

Ticket holders also get special discounts through the new alliance, as Riveter season ticket holders get tickets to the Devils game that night, and Devils season ticket holders will get their usual Prudential Center seats as a bonus. There are also special tickets available for non-season ticket holders. 

“The partnership between Harris Blitzer Sports & Entertainment and NWHL’s Riveters presented itself as an extraordinary opportunity to support youth and women’s professional ice hockey at the Prudential Center,” Hugh Weber, president of Harris Blitzer Sports & Entertainment, and the New Jersey Devils and Prudential Center, said. “We are confident that New Jersey Devils fans and those supporting the development of young women in athletics are as proud as we are for the Metropolitan Riveters to call the Prudential Center home. Under the continued leadership and guidance of HBSE Founders, Josh Harris and David Blitzer, we will continue to champion innovative partnerships that promote youth hockey in the Tri-State area.”

“The New Jersey Devils and HBSE have shown their commitment to women’s hockey in the metropolitan area in a very big way,” said NWHL Commissioner Dani Rylan. “We are grateful to begin this long-term collaboration with them and are confident that together we will grow the game.”

 Other highlights of the partnership include:

  • Metropolitan Riveters will rebrand and adopt Devils’ colors as part of their uniform.
  • The Devils and Riveters will collaborate to develop girls’ and women’s hockey programs — with Riveters players providing coaching and instruction — and other community projects.
  • Select Riveters games will be featured on The One Jersey Network.
  • Marketing and cross-promotion on digital and social media channels and on game broadcasts.

Financial terms were not disclosed.

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Emily Bader

Emily Bader


Emily Bader is the Web Editor and Social Media Coordinator at NJBIZ. She is a Brielle, N.J. native and a Rutgers University alum. You can contact her at emilyb@njbiz.com.

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