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Better Homes and Gardens Real Estate appoints new COO

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Real estate brand Better Homes and Gardens recently announced it has named Rich DeNicola to serve as chief operating officer for the firm.

In his new role, DeNicola will oversee all aspects of domestic and international business operations as well as the Better Homes and Gardens Real Estate development strategy.

"I am thrilled to welcome Rich DeNicola into his new role as chief operating officer,” Sherry Chris, CEO and president of BHGRE, said. “Rich has been a valued and critical member of our leadership team since 2013. He has helped lead our brand through its most significant period of growth since our launch. His industry and brand expertise will be incredible assets to our broker/owners and affiliated agents as they continue to build productive and profitable businesses. The BHGRE network and team will benefit from his expanded leadership and impact."

Before his promotion, DeNicola served as the senior vice president of franchise sales for Better Homes and Gardens Real Estate since 2013. The brand expanded into the Bahamas during his tenure.

 "I feel incredibly fortunate to have spent the past four years executing on the brand's mission to affiliate with the most passionate, forward-thinking real estate broker and owners to represent the iconic Better Homes and Gardens brand in their local markets. I am excited and humbled to take on this new role. I look forward to collaborating with Sherry Chris, the BHGRE team and our affiliated companies to develop innovative systems, tools, and services that will enable our broker and owners to support their affiliated agents, realize new levels of growth and profitability, and further develop this great real estate network around the world," DeNicola said.

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Mario Marroquin

Mario Marroquin


Mario Marroquin covers real estate. A native of El Salvador, Mario is bilingual in English and Spanish. He graduated from Penn State University and worked in Pennsylvania before moving to New Jersey. His email is mariom@njbiz.com.

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