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Triple Play: 3 things to think about when starting a beer, wine or spirits business

Bianca A. Roberto.
Bianca A. Roberto. - ()

Bianca A. Roberto is an attorney at law firm Stark & Stark in Lawrenceville. A member of the firm's Beer & Spirits and Business Litigation groups, she focuses on assisting breweries, wineries and distilleries in licensing, equipment/real estate financing and leasing, land use and zoning, trade secrets and employment matters.

Everywhere we turn, it seems a new craft brewer, vintner or distiller is setting up shop. We asked Bianca about three key strategies for anyone starting a beer, wine or spirits business — a burgeoning industry throughout New Jersey.

Develop a business plan.

Prospective licensees should consider upfront: the type of business corporation to be formed; costs to purchase or rent a property; compliance with zoning requirements; and whether the municipality has licenses available.

Trademark your brand.

Is the brand name that you want to use already registered to another individual or company? Check before you start printing business cards.

Create a timeline.

Figure out how long it will take you to secure a location, license, permits, and equipment so you can plan and budget accordingly.

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