East Hanover-based Nabisco, the maker of Oreo, Ritz Crackers and Chips Ahoy!, announced it is the Official Cooking and Cracker Sponsor for Team USA leading up to the 2018 winter Olympic games.
Nabisco is a subsidiary of Illinois-based Mondelēz International Inc.
Nabisco said its brands will support Team USA by celebrating “Can’t Miss Moments” that bring us together.
"Team USA and the Olympic and Paralympic Games embody a long-standing tradition of celebrating outstanding moments. Just like the Games, our brands bring people together — from teammates to roommates, fans to families — to share a moment, big or small," Stephen Chriss, head of NA marketing activation/partnerships, Mondelēz International, said.
"Through this sponsorship, we're joining the celebration and honoring those ‘Can't Miss Moments’ that bind us, whether it's a Team USA athlete at the Olympic Winter Games or fans at home coming together to watch and cheer, while sharing a snack."
As part of the sponsorship, Nabisco is teaming up with two athletes, veteran alpine skier and two-time Olympic gold medalist, Ted Ligety, and first-time snowboarder, Chloe Kim.
"With the anticipation of the Olympic Winter Games ramping up, we are thrilled to team up with two 2018 Team USA hopefuls who may be representing our country in PyeongChang," Jason Levine, vice president of marketing, Mondelēz International, said. "As they continue their journey toward the international stage, we're proud to support the ‘Can't Miss Moments’ Ligety and Kim have been working so hard to achieve. We look forward to helping their fans, who will be cheering them on from afar, fuel their own moments at home."
Nabisco said it plans to sport Team USA-branded packaging looks starting in January 2018. It will also hold sweepstakes, brand sponsorships on TV, digital and social media.