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Leasing begins at Fisher’s waterfront complex

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An inside look at the Vantage in downtown Jersey City.
An inside look at the Vantage in downtown Jersey City. - ()

Development firm Fisher Development Associates recently announced it has opened its doors at Vantage in downtown Jersey City.

The developer delivering 448 units spread across 45 floors with immediate occupancy at the Liberty Harbor North neighborhood at 33 Park View Ave.

Fisher Development Associates President Brian Fisher said both he and his firm saw a high demand in the preleasing phase and that they are looking forward to filling the available units.

“We’re delighted to officially begin our leasing program and welcome renters to this new luxury address,” he said. “The pre-leasing period was a tremendous success with discerning renters responding strongly to Vantage’s impressive interior living and amenity spaces. There’s no question this downtown architectural icon has quickly created a buzz in Jersey City’s apartment market by providing the opportunity to immediately enjoy a luxury high-rise lifestyle with move-in ready homes and a roster of incredible amenities that are open and ready for use.”

Fisher selected Manhattan-based The Marketing Directors as the exclusive leasing and marketing agent for the property, with prices for studio, one- and two-bedroom units starting at $2,000.

The Marketing Directors CEO Adrienne Albert said the location and access to downtown Jersey City, as well as nearby access to Manhattan via the PATH and ferry, have been key to the residents Vantage will now welcome.

 “Our initial residents include people from surrounding neighborhoods in Jersey City and Hoboken, as well as Manhattan, who have been drawn to the building’s designer homes, resort-like living and location steps from an abundance of dining, shopping and nightlife, and nearby transportation to New York City,” she said “The first move-ins are fast creating an energy-infused environment at Vantage which is sure to increase momentum as we shift from our pre-leasing program into our public opening.”

Fisher said it will seek a LEED certification for the building, which was designed by S9 Architecture.

In 2017 Q3, The Marketing Directors found that Jersey City itself saw 549 active listings within 36 luxury rental properties and the total housing stock to have held steady at 1,720 units.

The firm also said the overall average rent price for 2017 Q3 was $3,208, with an average active rent price of $45.76 per-square-foot.

“Approximately 51 percent of Jersey City’s market continues to be one-bedroom apartments,” The Marketing Directors said “ Studio’s, which make up 16 percent of the Jersey City rental market,  saw the largest increase in average active price per-square-foot, up 7 percent quarter-over-quarter.”

The Marketing Directors said two-bedroom units make up 29 percent of the luxury rental market in Jersey City. 

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Mario Marroquin

Mario Marroquin

Mario Marroquin covers real estate. A native of El Salvador, Mario is bilingual in English and Spanish. He graduated from Penn State University and worked in Pennsylvania before moving to New Jersey. His email is mariom@njbiz.com.

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