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Food investment company hires sales SVP

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Sidney Horn, senior vice president of sales for the natural channel, Halen Brands Inc.
Sidney Horn, senior vice president of sales for the natural channel, Halen Brands Inc. - ()

Fairfield-based Halen Brands Inc., an investor in food and beverage brands, has hired a veteran industry executive to lead its sales team, it announced recently.

Sidney Horn, a former senior vice president with Hain Celestial Group, will serve as SVP of sales for Halen’s natural channel, overseeing a product portfolio including Chef’s Cut Real Jerky and Road Crew Clusters, the company said.

“As we look to grow our conceptualization, investments and management in the better-for-you food space, Sidney brings deep, relevant experience to the table that will help entrepreneurs expand their brands’ presence in retail,” Halen founder and co-CEO Jason Cohen said in a prepared statement.

Horn has more than 35 years of food and beverage experience, and is tasked with elevating the company’s sales and distribution strategy within the specialty and better-for-you sectors.

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