The Children’s Place Inc., a Secaucus-based children’s specialty apparel company, announced Wednesday it has appointed Steven G. Rado to chief digital officer, effective Aug. 14.
Rado will report to Jane Elfers, CEO and president.
“We believe that a personalized customer contact strategy is our single biggest opportunity, and we have made the decision to significantly accelerate the development and implementation of this initiative. Steve’s deep experience in all aspects of marketing, including strategy development, customer relationship management, and digital commerce, combined with his successful track record of delivering digital transformation through personalized customer contact at Victoria’s Secret, Office Depot and Land’s End, make him the ideal candidate to lead this effort at The Children’s Place,” Elfers said.
“I am very excited to join the best in class management team at The Children’s Place and drive the significant benefits associated with implementing a robust personalized customer contact strategy,” Rado said.