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N.Y. Red Bulls, Sony team up to upgrade tech, enhance fan experience at Red Bull Arena

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Sony Electronics and the New York Red Bulls have teamed up to provide new audiovisual technology for the Red Bulls Arena, the pair announced Thursday.

The project will enhance the quality of play-by-play coverage and the overall fan experience at the Harrison-based stadium, according to a news release.

KMH Audio-Video Integration Inc. led the integration of the new technology, which captures and distributes audio and video streams at a faster rate before distributing them into the broadcasts.

"The technology upgrades we have made with Sony Electronics and KMH are part of the ongoing commitment to our fans to provide the best possible experience at Red Bull Arena," said Joe Stetson, vice president, marketing and communications, New York Red Bulls. "Feedback from our supporters has been extremely positive thus far and we look forward to many more enhancements as the result of this collaboration." 

KMH and Sony worked with the Red Bulls to upgrade and improve production quality while staying within a specific budget and timeframe.

KMH installed a new production switcher that was made available to Red Bull technicians in time for the start of the season in March 2017. The new control room has a variety of technology from Sony, including wireless cameras, a new production service and an upgraded studio.

"The integration of complex components from several different manufacturers is seldom accomplished with plug-and-play ease," said Kevin Henneman, president of KMH Audio-Video Integration. "Our strong collaboration with Sony and the other vendors, along with the quality of their products, are key to the successful completion of complex projects like this."

Some of the other vendors and components include:

  • Fujinon lenses;
  • Studio Network Solutions EVO SAN;
  • Chyron Lyric graphics system;
  • RTS Zeus II intercom;
  • Avocent KVM system;
  • New technical furniture forecast consoles.

"The Red Bulls are attracting a new type of sports fan, and our production technology — from content acquisition to playout to storage — is a perfect match for enhancing this fan experience,” said Deon LeCointe, senior managing for IP and sports solutions, Sony Electronics.

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Emily Bader

Emily Bader

Emily Bader is the Web Editor and Social Media Coordinator at NJBIZ. She is a Brielle, N.J. native and a Rutgers University alum. You can contact her at emilyb@njbiz.com.

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