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Pru Center, MSG sign booking, marketing partnership

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Scott O'Neil, CEO of the Prudential Center, said the partnership with Madison Square Garden will help bring even more top performers to Newark.
Scott O'Neil, CEO of the Prudential Center, said the partnership with Madison Square Garden will help bring even more top performers to Newark. - ()

The Prudential Center and the Madison Square Garden Co. have signed a booking and marketing partnership that the two venues say will bring even more top-name concerts and attractions to the Newark facility, the Pru Center and MSG announced Tuesday.

No specifics of the deal were announced, but a news release said the agreement would “bring elite entertainment acts to Jersey,” by combining MSG’s expertise with major facilities with the Pru Center’s prime location in downtown Newark.

“New Jersey has an incredible, rich history in entertainment and is home to some of the greatest performers and artists to ever live,” Scott O’Neil, CEO of the Prudential Center, said in a prepared statement. “It is our mission, responsibility and priority to celebrate that history and further the legacy of this state by bringing the world’s top entertainers and attractions to Prudential Center.

“By forging this relationship with the innovative team at the iconic Madison Square Garden, we believe Prudential Center will continue to serve as a community cornerstone, not only for Newark, but for the entire state of New Jersey, unifying the area through the power of sports and entertainment.”

Both Madison Square Garden and the Prudential Center have received numerous accolades as entertainment venues.

“MSG owns some of the world’s most celebrated venues, including Madison Square Garden — the No. 1 concert venue in North America and undisputed market leader in the New York area,” Darren Pfeffer, executive vice president, MSG Live, The Madison Square Garden Co., said in a statement. “These assets, along with our effective booking strategy and proven expertise in marketing, have helped make MSG an industry leader in live entertainment.

“We look forward to leveraging MSG’s unique stature and strong, longstanding relationships with industry leaders, along with a common membership with the Prudential Center in Oak View Group’s Arena Alliance, to help bring an exciting array of events to the Prudential Center, while also serving the market with more options.”

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Eric Strauss

Eric Strauss


Eric Strauss is the Managing Editor of NJBIZ. He has been a reporter and editor for newspapers in New Jersey and Pennsylvania, as well as for a number of websites. You can contact him at erics@njbiz.com.

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