Mars Inc., parent of Hackettstown-based M&M/Mars, named a pair of executives tasked with accelerating the company’s focus on digital innovation and growth, it announced this week.
Sandeep Dadlani will become chief digital officer, while George Corbin will serve as chief digital demand officer, the McLean, Virginia-based company said in a news release.
“Digital is changing the way our consumers and customers experience our products and services,” CEO and President Grant F. Reid said in a prepared statement. “New expectations, competition, distribution channels and opportunities present themselves every day. As we use digital capability to transform our business, we’re delighted that Sandeep Dadlani and George Corbin will bring their depth of expertise in this area.”
Dadlani is replacing Chief Information Officer Vittorio Cretella, who is retiring Sept. 1 after 26 years with Mars. In his new role, Dadlani will work with Mars’ global business segments to drive digital transformation, while making existing technology platforms more effective and efficient. He had been president and head of Americas with Infosys.
Dadlani will work out of the New Jersey offices, reporting to Angela Mangiapane, president of Mars Global Services, and Claus Aagaard, chief financial officer.
Corbin, meanwhile, will oversee Mars’ digital demand transformation globally, focusing on consumers and customers to ensure the e-commerce and digital businesses offer an integrated and seamless experience. He was previously senior vice president of digital for Marriott International.
He will work out of the Virginia office, reporting to Andrew Clarke, chief customer and marketing officer.