The move reinforces Continuum’s continued efforts in a shift to value-based care.
Continuum CEO Don McDaniel believes that, in order to build health care ecosystems, specialty providers also need back-end support that is being offered to primary care physicians.
“We have immense respect for Captify’s founder, Tom Sanders, and his team, and know our clients will benefit from the synergy and expanded service offerings. Our goal is to constantly improve our capabilities to serve our physician clients as they drive positive change in the health care industry. Captify’s proven track record in patient engagement will bring value to our clients now and in the future, as we work with them to develop, implement and manage value-based care strategies,” McDaniel said.
Captify was founded by Sanders after a discussion with friends turning 50 years old on the lack of compliance around colonoscopies, according to a statement.
The company’s patient engagement resulted in no-show rates being cut in half and cancel rates of colonoscopy appointments being reduced by a quarter.
“At Captify, we’re passionate about developing and driving market-leading digestive and other specialty health solutions,” said Sanders, Captify’s president. “Our new relationship with Continuum will expand opportunities to grow our market and drive innovation in our services.”