Investors Bank, which partnered with the Prudential Center and New Jersey Devils late last year, is continuing the sports theme by adding a pair of star quarterbacks to its roster, it announced Monday.
The Short Hills-based bank has signed former NFL quarterbacks and current broadcasters Boomer Esiason and Phil Simms to serve as the faces of an advertising campaign focused on businesses in the New Jersey and New York metro region, according to a news release.
The campaign, launched Monday, is called “Experts in the Field,” and was developed in partnership with the Source Communications advertising agency.
“Investors Bank has evolved into New Jersey’s largest bank,” Chief Operating Officer Domenick Cama said in a prepared statement. “With our focus on business and relationship banking, this campaign will help raise Investors Bank’s level of brand awareness throughout the New York and New Jersey metropolitan regions. It will position us for future growth.”
As part of the campaign, the WFAN radio studio where Esiason’s “Boomer & Carton Show” is broadcast will be renamed the Investors Bank Studio.
“Investors has a strong business and relationship banking team,” CEO Kevin Cummings said in a statement. “And it was just made stronger with the addition of Boomer and Phil. These are good men and professionals who know the value of teamwork. They are proven leaders on and off the field and, importantly, exemplify Investors’ core values of cooperation, character, community and commitment.”
Simms spent his playing career with the New York Giants, while Esiason played for the New York Jets, among others, during his time on the field.
“I have experienced Investors’ professionalism, sincerity and character firsthand as the bank has been a longtime sponsor of the Phil Simms North South All Star Game, which will be held at Kean University in June,” Simms said in a statement. “They represent the very best of the region, and I’m honored to be part of this winning team.”
Esiason added: “Having dealt with Investors through my Cystic Fibrosis Foundation, I know the bank is committed to making a difference in the community. I am proud to be working with a team of professionals who also are good corporate citizens.”
Simms and Esiason are represented by Steve Rosner and Frank Vuono of 16W Marketing in Rutherford.