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Prism taps C&W to start marketing at former Roche campus

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The former Hoffmann-La Roche Inc. campus on the border of Nutley and Clifton.
The former Hoffmann-La Roche Inc. campus on the border of Nutley and Clifton. - ()

Prism Capital Partners has announced Cushman & Wakefield’s Robert Rudin, Bill Brown and Josh Cohen will market the 116-acre former Hoffmann-La Roche North American headquarters campus in Nutley and Clifton.

The team is currently marketing two buildings, including a 15-story, 300,000-square-foot property and a 255,000-square-foot facility. A number of development sites are also being offered as build-to-suit opportunities at the campus.

Bloomfield-based Prism will rebrand the campus as ON3.

“We are incredibly excited to be involved in ON3, which is arguably the most robust project in our region’s development pipeline,” Rudin said. “Prism’s unwavering focus on the longevity of the site — which hinges on assembling an appropriate mix of uses, such as the addition of supporting retail and residential — promises to attract best-in-class corporate users. With its strategic location on Route 3, sandwiched between the Garden State Parkway and the New Jersey Turnpike just nine miles from the Lincoln Tunnel, ON3 is queued up to be a highly sought-after business address.”

The ON3 campus was purchased by Prism Capital’s affiliate PB Nutclif I LLC last fall. Prior to the sale, Hackensack Meridian Health and Seton Hall University committed to leasing at the campus, which will be home to the two organizations’ medical school.

Seton Hall will also relocate its schools of Nursing and Health and Medical Sciences to the ON3 campus.

“We already have an outstanding, long-term anchor in place and mounting interest for opportunities at ON3,” said Prism’s Edwin Cohen, principal partner. “At the same time, we are working closely with the township of Nutley, city of Clifton and a team of consultants to develop a vibrant mixed-use, multiuser plan.”

Prism will provide detailed plans and timelines for the ON3 campus on its website, which is currently under construction.

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Mario Marroquin

Mario Marroquin


Mario Marroquin covers real estate. A native of El Salvador, Mario is bilingual in English and Spanish. He graduated from Penn State University and worked in Pennsylvania before moving to New Jersey. His email is mariom@njbiz.com.

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