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Garden State Grub

UberEATS expands efforts in Bergen County

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Uber mobile app allows users to track their food delivery in real time.
Uber mobile app allows users to track their food delivery in real time. - ()

Good news for hungry residents and employees in Bergen County – UberEATS is expanding into Hackensack, Englewood, Teaneck and Fort Lee, and increasing its restaurant partnerships in Palisades Park and Cliffside Park.

“Our differentiator is that we can tap into our existing Uber network to make sure that the delivery is faster and more transparent than our competitors,” Craig Ewer, spokesperson for Uber New Jersey, said.

While the San Francisco-based online transportation and rideshare service launched its app-based food delivery service in New Jersey in February with more than 100 restaurant partners, services were initially focused in Jersey City, Hoboken and Edgewater.

The company has since doubled its available restaurants to include more than 200 local eateries in Hudson and Bergen counties.

“We are quickly breaking down the stereotypes of what it means to have food delivered,” Rachel Lin, product manager for UberEATS, said. “If you take a look at what our growth looks like, it’s pretty astounding.”

What started as an experiment in Toronto in 2015 quickly expanded into cities such as Los Angeles and New York City last year, offering food from nearly 1,000 restaurants for a flat fee of $4.99 per delivery.

Today, UberEATS is available in more than 71 cities in 24 countries and has partnered with more than 40,000 restaurants.

“It works like this: You tell us where you are and a list of restaurants will quickly pop within your range. You click on the restaurant, look through the menu, order your food and, with one click or tap, your credit card is loaded onto the app,” Prabhdeep Singh, general manager for UberEATS New Jersey, said. “Then, as soon as you click ‘order,’ the restaurant receives a ping, accepts the order and, when it is ready, will ping Uber to dispatch a car or a bike courier to pick up the food and deliver it to you. Users also can track the food coming to them in real time.”

While operations teams have been busy expanding UberEATS’ reach around the world, a development team has been busy building out additional technological aspects for both the UberEATS app and website to make ordering that much easier, Calvin Lee, product manager for UberEATS, said.

“We have employed a number of different techniques and features to help our customers choose what and how they want to eat based on cuisine, price, available time, dietary constraints and more,” Lee said. “In the same way that Netflix recognizes which movies or television shows one might watch, UberEATS can now do the same thing with food.”

Both the app and the website now use machine learning to help make recommendations for customers, such as faster delivery options and options based on past choices. Customers also now have the ability to search for restaurants according to specific criteria, customize their drop-off location  even if that means having a pizza delivered right to a park bench  and schedule orders ahead of time as early as up to a week prior.

UberEATS had previously stated that they planned to rapidly expand throughout the state, continuing to partner with a diverse mix of restaurants in areas where it made strategic sense to do so. Those expansion plans are expected to continue.

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