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Provident Bank adds PR director from Santander

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Keith Buscio, new assistant vice president and director of public relations, Provident Bank.
Keith Buscio, new assistant vice president and director of public relations, Provident Bank. - ()

Provident Bank, the Jersey City-based banking unit of Provident Financial Services Inc., has hired a new director of public relations, it announced recently.

Keith Buscio will also serve as a Provident assistant vice president, tasked with executing the bank’s PR strategy, as well as expanding and enhancing its brand in the marketplace and managing its reputation, the bank said in a news release.

“We are excited to add Keith to our team,” Rob Capozzoli, vice president and director of marketing, said in a prepared statement. “His many years of experience in financial services, extensive knowledge of the marketplace and strong background in marketing and communications will greatly enhance our public relations efforts.”

Before coming to Provident, Buscio had been vice president of marketing and communications with Santander Bank.

“I am delighted to be part of an organization that is firmly committed to supporting the communities it serves,” he said in a statement. “Provident has a long history of helping consumers and businesses.”

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