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Industry Insights

Newark at Halloween is sweeter than ever

By ,
Mayor Ras J. Baraka.
Mayor Ras J. Baraka. - ()

Over the past year, the City of Newark has been celebrating its 350th anniversary and its founding and establishment by Robert Treat and the Connecticut Puritans in 1666.

The commemorative events are designed to recognize, acknowledge and educate citizens and visitors about our city, which has borne witness to and been an integral force in our nation's history, from the fight for American independence, the Civil War, major economic upheavals, vast social changes and 44 U.S. presidents. Yet, the greatest testament to a city that can boast such fortitude is attributable to the hearty resilience of the people who have worked and raised their families here. This is Newark.

Within the city’s five wards, our culturally rich residents represent places from Brazil to the Bronx, from China to Cape Verde and from to Malaysia and Mexico. We house five colleges and universities as well as community schools and charter schools. Our businesses range from Fortune 500 companies to tech startups to family-owned bodegas. But nothing is more encouraging to our citizens than when a member of our family — one of our homegrown businesses — takes time to return and visit and celebrate with the community. For the second year in a row, Mars Chocolate is returning to Newark, the birthplace of America’s favorite chocolate candies — the iconic M&M’s — to celebrate Halloween with our youth and families. 

This is the 75th anniversary of the creation of M&M’s and the brand is bringing its trademark colorful allure to one lucky neighborhood and transforming it into a haunted promenade, dubbing it appropriately M&M’s Street. Along with the free costumes and face painting offered, M&M’s has done something even more significant: they have engaged with Newark stakeholders — the United Way of Essex and West Hudson and the City of Newark  to bring the community a Halloween to remember. This type of organic investment aligns with our vision to continue to make Newark the nation’s Next Destination City. 

Fittingly, the personal finance outlet WalletHub.com just announced that Newark ranks as the Fourth Best City for Halloween celebrations, recognizing the unique energy and special joy that defines Halloween in our city.

This leaves only one last consideration in Newark this Halloween: plain, peanut or crispy M&M’s? 

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Write to the Editorial Department at editorial@njbiz.com

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